Cookie Policy

ASPIRIUM LTD

Version: 2.1
Effective date: 26 October 2026

1. Introduction

Aspirium Ltd (“Aspirium”, “we”, “us” or “our”) respects your privacy and is committed to providing clear information about the cookies and similar technologies used on our website.

This Cookie Policy explains:

  • What cookies and similar technologies are.

  • Why we use them.

  • The different categories of cookies.

  • Which technologies may be used by Aspirium and its service providers.

  • How cookies support our website, customer accounts and online services.

  • How you can accept, reject or manage cookies.

  • How we protect information collected through these technologies.

This Policy applies to https://aspirium.co.uk, including associated pages, customer account facilities and Aspirium-operated services where this Policy is displayed or referenced.

It should be read alongside our Privacy Policy.

2. About Aspirium

Company name: ASPIRIUM LTD
Company registration number: 16989063
Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
ICO registration number: ZC245198
Website: https://aspirium.co.uk

Aspirium is generally the data controller for personal information collected through cookies and similar technologies used for its own website and business purposes.

Where we provide services on behalf of customers, the relevant customer may be the data controller for technologies deployed on its own website or within its services.

3. What Are Cookies?

Cookies are small text files that websites store on your computer, smartphone, tablet or other device when you visit them.

They help websites recognise browsers, maintain sessions, remember preferences and provide certain functionality.

Cookies may also be used to understand website usage, measure performance and support marketing activities.

3.1 Session Cookies

Session cookies generally remain active during your browsing session and expire when the session ends.

They may be used to maintain account access, support transactions and enable website functionality.

3.2 Persistent Cookies

Persistent cookies remain on your device for a specified period or until you delete them.

They may be used to remember preferences, maintain certain settings or recognise returning browsers.

3.3 First-Party Cookies

First-party cookies are set by the website you are visiting.

3.4 Third-Party Cookies

Third-party cookies are set by other organisations whose technology is incorporated into a website.

These may include security providers, payment processors, analytics platforms or embedded services.

4. Similar Technologies

In addition to cookies, Aspirium and its technology providers may use other storage and access technologies, including:

  • Browser local storage.

  • Session storage.

  • Authentication tokens.

  • Tracking pixels.

  • JavaScript tags.

  • Embedded content identifiers.

  • Device and browser identifiers.

  • Link tracking and campaign parameters.

  • Security and fraud-prevention mechanisms.

These technologies may store information on your device or access information already stored there.

Where applicable, they are subject to the same requirements under the Privacy and Electronic Communications Regulations 2003 (“PECR”) as cookies.

Where the information constitutes personal data, the UK General Data Protection Regulation (“UK GDPR”) and Data Protection Act 2018 may also apply.

5. Why We Use Cookies

Aspirium uses cookies and similar technologies for legitimate website and service purposes, including:

5.1 Essential Website Functionality

To enable pages to load correctly, maintain sessions and support essential features.

5.2 Account Authentication

To allow customers to log in securely and access their Aspirium account, subscriptions and services.

5.3 Security and Fraud Prevention

To help identify malicious traffic, automated abuse, unauthorised access and suspicious activity.

5.4 Checkout and Subscription Management

To support registration, purchases, payment processing and account administration.

5.5 Preferences

To remember selected website settings and privacy preferences.

5.6 Analytics and Improvement

To understand how our website performs and identify opportunities to improve its usability and functionality.

5.7 Marketing

Where permitted, to understand the effectiveness of our promotional activities and provide relevant marketing communications.

6. Categories of Cookies

We classify cookies and similar technologies according to their purposes.

6.1 Strictly Necessary Cookies

Strictly necessary cookies support functions that are essential to delivering a service requested by the user.

These may include:

  • Account authentication.

  • Session management.

  • Essential security functions.

  • Checkout and shopping baskets.

  • Load balancing.

  • Recording privacy choices.

  • Essential service delivery.

Where a valid legal exception applies, these technologies may be used without prior consent.

Necessary cookies may still process technical identifiers or other limited personal information.

6.2 Functional Cookies

Functional cookies may support optional features, preferences and enhanced website functionality.

Examples include remembering interface settings or enabling certain embedded tools.

Where an applicable legal exception permits a specific preference-related technology, we will comply with its conditions, including any required objection mechanism.

Otherwise, we will obtain consent where required.

6.3 Analytics Cookies

Analytics technologies help us understand how visitors interact with our website.

They may collect information about:

  • Pages viewed.

  • Visitor journeys.

  • Website performance.

  • Browser and device types.

  • Referral sources.

  • Interactions with website features.

We obtain consent where required.

Certain narrowly defined statistical technologies may qualify for an exception under PECR where they are used solely to produce appropriate aggregate statistics for improving the service and all relevant conditions are met, including providing a simple means of objecting.

We do not treat individual profiling, cross-site tracking or advertising measurement as exempt statistical processing.

6.4 Marketing Cookies

Marketing technologies may be used to:

  • Measure advertising effectiveness.

  • Understand campaign engagement.

  • Associate website interactions with marketing contacts.

  • Support remarketing.

  • Evaluate conversions.

  • Personalise promotional communications.

Where consent is required, these technologies will not be activated until valid consent has been obtained.

7. Cookie Inventory

The following cookies were identified by our website scan on 2 November 2026 and associated browser checks. Cookies encountered depend on the pages visited, features used, consent choices and browser settings.

Durations marked “scan-reported” were recorded by the automated scanner and have not been independently verified. Browser restrictions may shorten storage periods.

CookieProvider or associated servicePurposeDuration
cookieadmin_consentAspirium / CookieAdminRemembers acceptance, rejection and cookie preferences1 year — verified in browser
__cf_bmCloudflare; observed on .hcaptcha.comBot protection supporting hCaptcha security checksApproximately 30 minutes of inactivity — supported by browser observation and provider documentation
mStripePayment-related fraud prevention and security400 days — scan-reported
__stripe_midStripeFraud prevention and detection365 days — scan-reported
__stripe_sidStripeFraud prevention and detectionSession — scan-reported; expiry not independently verified
NIDGoogleGoogle service preferences and related analytics or advertising functions, depending on context; the triggering feature on Aspirium has not yet been confirmed183 days — scan-reported
_wpfuuidAssociated with WPFormsForm-related visitor identification; the enabled functionality on Aspirium has not yet been confirmed400 days — scan-reported

The consent-preference cookie supports remembering your privacy choices. Security and payment cookies are treated as strictly necessary only where their actual use meets the applicable legal requirements. A cookie is not automatically necessary merely because it is supplied by a security or payment provider.

Optional cookies are subject to the consent requirements explained in this Policy. Inclusion in this inventory does not mean that every listed cookie is set on every visit or before consent.

Additional authentication or session technologies may be used when you sign in or access customer services. We review this inventory as website functionality and service configurations change.

8. CookieAdmin Consent Management

Aspirium uses CookieAdmin to manage cookie information and visitor preferences.

The consent management interface is intended to allow visitors to:

  • Accept optional cookies.

  • Reject optional cookies.

  • Review cookie categories.

  • Make category-specific choices.

  • Save their preferences.

  • Revisit and change their choices.

8.1 Consent Before Activation

Where a cookie or similar technology requires consent, it must not be activated before the visitor has provided valid consent.

8.2 Equal Choice

Visitors should be able to reject optional cookies without unnecessary difficulty or misleading design.

8.3 Withdrawal of Consent

Visitors may change or withdraw consent through the cookie preference controls.

Withdrawal will apply to future use of the relevant technologies. Previously collected information may continue to be processed where another valid legal basis or retention obligation applies.

8.4 Necessary Cookies

Strictly necessary technologies may continue to operate where a valid legal exception applies.

8.5 Preference Records

CookieAdmin may retain appropriate consent records to help demonstrate compliance with applicable legal requirements.

9. Cookies Used by Aspirium’s Website and Customer Services

Aspirium uses several platforms and integrations to provide its services.

Not every integration necessarily sets cookies on every page, and some technologies are used only when a particular feature is accessed.

9.1 WordPress

Our website uses WordPress.

WordPress may use cookies to support:

  • Authentication.

  • User sessions.

  • Administrative access.

  • Account preferences.

  • Website functionality.

9.2 MemberPress

Aspirium uses MemberPress for membership and subscription functionality.

Cookies or similar technologies may support:

  • Customer registration.

  • Login sessions.

  • Access permissions.

  • Subscription management.

  • Protected account content.

9.3 Stripe Payment Services

Aspirium uses Stripe to support online payments and subscriptions.

Stripe payment components may use cookies and similar technologies to operate payment functionality, maintain transaction security and help prevent fraud. Cookies identified by our scan include m, __stripe_mid and __stripe_sid, as listed in section 7.

The technologies encountered depend on the payment features used and browser settings. Where a technology requires consent, it is subject to the consent requirements described in this Policy.

Stripe may also process personal information as an independent controller for purposes described in its Privacy Policy.

9.4 Upmind

Aspirium uses Upmind for aspects of hosting account management, billing and customer administration.

Its customer portal or related interfaces may use cookies necessary for authentication, session management and service functionality.

9.5 Stablepoint and Hosting Infrastructure

Our hosting infrastructure and related technical services may use session, security or infrastructure technologies to support reliable website delivery.

These may include mechanisms for traffic management, authentication, abuse prevention and service security.

9.6 Cloudflare, Turnstile and hCaptcha

Aspirium uses security and anti-abuse technologies, including Cloudflare Turnstile and hCaptcha, on relevant forms and registration facilities.

These services may process technical information about devices, browsers and interactions to distinguish legitimate visitors from automated abuse.

During browser checks on our registration page, the __cf_bm cookie was observed on the .hcaptcha.com domain. This is a Cloudflare bot-protection cookie associated with the hCaptcha service; it was not observed as a cookie set directly on the Aspirium domain in that test.

Security technologies may operate without prior consent only where their actual use qualifies for an applicable legal exception. Other uses remain subject to consent where required.

9.7 AgencyAnalytics

Aspirium’s Marketing Dashboard incorporates AgencyAnalytics technology.

Where users access embedded dashboards or related reporting interfaces, cookies or similar technologies may support authentication, session management and dashboard functionality.

9.8 Polotno Design Studio

Our Design Studio incorporates Polotno technology.

Browser storage or similar technologies may be used for:

  • Editor sessions.

  • Interface preferences.

  • Design-related functionality.

  • Temporary working data.

  • Project management features.

The specific technologies used depend on the implementation and configuration.

9.9 AI Digital Assistant

Aspirium may provide AI-powered functionality through its Digital Assistant.

Technical identifiers or session mechanisms may be used to maintain conversations, manage functionality and protect against misuse.

Any optional analytics or marketing tracking associated with AI functionality will be subject to applicable privacy requirements.

10. ActiveCampaign and Email Marketing Tracking

Aspirium uses ActiveCampaign both for its own marketing communications and as the underlying platform for Email Marketing services supplied to business customers.

10.1 Aspirium’s Own Email Marketing

We use ActiveCampaign to manage newsletters, promotional communications, service announcements and automated email sequences.

Where permitted and enabled, these communications may include tracking technologies that help us understand:

  • Email delivery.

  • Email opens.

  • Link interactions.

  • Campaign performance.

  • Subscription preferences.

  • Unsubscribe requests.

10.2 Tracking Pixels in Emails

Some marketing emails may contain small tracking images or similar technologies that provide information when an email is opened.

Where such technologies fall within PECR and require consent, we will obtain the necessary consent.

Email opening data may be affected by privacy protections, automated systems or blocked images and should not be treated as a definitive record of whether a recipient has read a message.

10.3 Website Tracking

If ActiveCampaign site tracking is enabled on Aspirium’s website, it may associate certain website interactions with identifiable contact records.

Such tracking is distinct from strictly necessary website functionality and will be subject to applicable consent requirements.

10.4 Campaign Links

Links within our emails may contain campaign parameters or tracking identifiers.

These may be used to understand campaign performance or interactions.

Where these technologies involve storage or access to information on a device, the applicable PECR rules apply.

10.5 Email Unsubscribe and Cookie Consent

Unsubscribing from marketing emails and managing website cookie consent are separate choices.

You may unsubscribe from promotional emails through the unsubscribe link provided in those communications.

You may manage website cookies through our consent interface.

10.6 Customer Email Marketing Services

Business customers using Aspirium’s Email Marketing service may configure their own ActiveCampaign tracking, forms and campaigns.

Where a customer determines the purposes of those activities, that customer is generally responsible for providing appropriate privacy information and obtaining any required consent.

Aspirium’s Data Processing Agreement governs its processing obligations where it acts on the customer’s behalf.

11. Analytics and Performance Measurement

Aspirium may use website analytics to understand how its website is used and to improve performance.

Information may include:

  • Page views.

  • Session activity.

  • Website navigation.

  • Referral information.

  • Device and browser characteristics.

  • Technical performance.

  • General geographic information.

Where analytics technologies require consent, we will obtain it before activation.

Where we rely on a specific statistical purposes exception, we will ensure that the processing satisfies the applicable conditions and provide an appropriate means of objecting.

We will not rely on that exception for advertising, cross-site profiling or individual visitor tracking.

12. Third-Party Content and Embedded Services

Some website features may incorporate content or functionality supplied by external providers.

These may include:

  • Videos.

  • Payment forms.

  • Customer portals.

  • Marketing dashboards.

  • Email subscription forms.

  • Design tools.

  • Security checks.

  • Interactive services.

External services may use their own cookies or similar technologies.

Where Aspirium chooses to deploy these technologies, we assess their purposes and applicable consent requirements.

Certain third parties may act as independent data controllers for information they collect.

Their privacy policies may provide additional information about their processing activities.

13. Personal Information and International Transfers

Cookies and similar technologies may involve the processing of personal information, including online identifiers, IP addresses or information linked to an identifiable individual.

Where Aspirium acts as data controller, personal information is processed in accordance with our Privacy Policy.

Some service providers may process information outside the United Kingdom.

Where restricted international transfers of personal data occur, we will ensure that an appropriate lawful transfer mechanism applies.

Further information about our processing activities, lawful bases, recipients and international transfers is available in our Privacy Policy.

14. Managing and Deleting Cookies

14.1 Cookie Preference Controls

You can manage your optional cookie choices through the CookieAdmin consent interface available on our website.

14.2 Browser Settings

Most browsers allow users to:

  • View stored cookies.

  • Delete cookies.

  • Block cookies from particular websites.

  • Restrict third-party cookies.

  • Clear browsing data.

  • Adjust privacy and tracking settings.

14.3 Effect of Blocking Cookies

Blocking strictly necessary cookies may prevent some website functions from working correctly.

This may affect login sessions, checkout, account access or other essential functionality.

14.4 Clearing Cookies

Deleting cookies may remove saved preferences, including your cookie consent choice.

You may be asked to make a new selection when you next visit the website.

14.5 Browser Controls and Consent

Browser settings do not replace Aspirium’s responsibility to obtain consent where legally required.

15. Your Privacy Rights

Where information collected through cookies or similar technologies constitutes personal data, you may have rights under UK data protection law.

These may include:

  • The right to be informed.

  • The right of access.

  • The right to rectification.

  • The right to erasure.

  • The right to restrict processing.

  • The right to object.

  • The right to data portability, where applicable.

  • The right to withdraw consent where processing relies on consent.

These rights are subject to applicable legal conditions and exemptions.

For more information, please see our Privacy Policy.

16. Changes to This Cookie Policy

Aspirium may update this Policy from time to time to reflect:

  • Changes in applicable law.

  • Updated regulatory guidance.

  • Changes to website functionality.

  • New integrations.

  • Changes to third-party providers.

  • Changes in cookie purposes.

  • Changes to consent management.

  • Updated cookie inventories.

The current version will be published on our website with its effective date.

Where a change introduces a new purpose requiring consent, we will obtain fresh consent before using the relevant technologies.

17. Contact and Complaints

If you have questions about this Cookie Policy or how Aspirium uses cookies and similar technologies, please contact us.

Privacy and cookie enquiries or complaints: privacy@aspirium.co.uk.

ASPIRIUM LTD

71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Website: https://aspirium.co.uk
Contact: https://aspirium.co.uk/contact/

You may also raise concerns with the Information Commissioner’s Office.

Information Commissioner’s Office

Website: https://ico.org.uk
Telephone: 0303 123 1113

18. Related Legal Documents

This Cookie Policy forms part of Aspirium’s wider privacy and legal framework.

Please also see:

End of Cookie Policy.